{"id":1295,"date":"2024-05-28T12:40:09","date_gmt":"2024-05-28T10:40:09","guid":{"rendered":"http:\/\/localhost\/la-casa-del-prosciutto\/alberti-1906\/"},"modified":"2025-04-04T10:11:33","modified_gmt":"2025-04-04T08:11:33","slug":"alberti-1906","status":"publish","type":"page","link":"https:\/\/security-prosciutto.publifarm.com\/en\/alberti-1906\/","title":{"rendered":"Alberti 1906"},"content":{"rendered":"\n<section class=\"wp-block-publifarm-columns section__page-hero\"><div class=\"container\"><div class=\"row justify-content-right\">\n<div class=\"wp-block-publifarm-column col-12 col-md-12 col-lg-8\">\n<h1 class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">The story of the Alberti family began far back, in 1906, founded on the values of territory, quality and tradition; values that were destined to shape the tastes and the identity of entire generations.<br>\u00a0<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-12 col-lg-8 d-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/07\/Alberti-1906-slide_1-1024x683.jpg\" alt=\"\" class=\"wp-image-1922\" srcset=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/07\/Alberti-1906-slide_1-1024x683.jpg 1024w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/07\/Alberti-1906-slide_1-600x400.jpg 600w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/07\/Alberti-1906-slide_1-300x200.jpg 300w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/07\/Alberti-1906-slide_1-768x512.jpg 768w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/07\/Alberti-1906-slide_1.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1000\" src=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/07\/Alberti-1906-slide_2.jpg\" alt=\"\" class=\"wp-image-1926\" srcset=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/07\/Alberti-1906-slide_2.jpg 700w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/07\/Alberti-1906-slide_2-600x857.jpg 600w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/07\/Alberti-1906-slide_2-210x300.jpg 210w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-group section__gallery d-none\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<section class=\"wp-block-publifarm-columns section__gallery__slider__box\"><div class=\"container-fluid\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-12 col-md-12 col-lg-12 section__gallery__slider\"><\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-publifarm-columns section__gallery__nav\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-2 col-md-2 col-lg-2\">\n<button class=\"prev-arrow\"><\/button>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-2 col-md-2 col-lg-2\">\n<button class=\"next-arrow\"><\/button>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-8 col-md-8 col-lg-8\"><\/div>\n<\/div><\/div><\/section>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-publifarm-columns section__card has-link-color wp-elements-195a7b117dc6c37c03f123ad0daee0c9\" id=\"famiglia\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-12 col-md-12 col-lg-12 col__title\">\n<h3 class=\"wp-block-evidenzio-ev-title titolo_pb d-block h4 has-text-align-undefined\">FAMILY<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__txt\">\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h1 has-text-align-undefined\">The Alberti family has a deep-rooted entrepreneurial spirit that dates as far back as the early 1700s with farming, milling, textiles and commerce.<\/p>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">The Alberti company was founded by Luigi Alberti in 1875 in the nearby town of Fagagna, in Via Porta Ferrea, for the \u201ctrading of colonial imports, cereals, spices, cured meats and wines\u201d.<\/p>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">In 1906, Osvaldo Alberti (Luigi\u2019s son), moved to San Daniele del Friuli after realising that trade was organised better there, and expanded the business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary-button\" id=\"alberti__storia\"><a class=\"wp-block-button__link has-colore-tema-1-color has-text-color has-background has-link-color wp-element-button\" style=\"background-color:#ffffff00\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__img\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"842\" src=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-origini-1024x842.png\" alt=\"\" class=\"wp-image-816\" srcset=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-origini-1024x842.png 1024w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-origini-600x494.png 600w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-origini-300x247.png 300w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-origini-768x632.png 768w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-origini.png 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-publifarm-columns section__card alberti__storia d-none has-link-color wp-elements-84cc8ba8813fdfb176a04e504981e19e\" id=\"famiglia-1\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__img\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"986\" src=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-900-1024x986.png\" alt=\"\" class=\"wp-image-857\" srcset=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-900-1024x986.png 1024w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-900-600x578.png 600w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-900-300x289.png 300w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-900-768x740.png 768w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-900.png 1092w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__txt\">\n<h3 class=\"wp-block-evidenzio-ev-title titolo_pb d-block h4 has-text-align-undefined\">The early years of the 20th century<\/h3>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">At the time, in light of the war from 1914 to 1918, merchants played a vitally important role, also because money was scarce and was often substituted by barter. In practice, Osvaldo managed to supply basic necessities both wholesale and retail, but with no money circulating, he accepted farmed produce of equal value, such as grain, timber and livestock. Gradually, these exchanges grew, developing into a profitable exchange of poultry, pigs, cattle and other goods and serving as a renowned centre of commerce for the entire hill area.<\/p>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-publifarm-columns section__card alberti__storia d-none has-link-color wp-elements-0f8ae1b04cbc0974bef172d011fc1c15\" id=\"famiglia-2\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__title col__txt\">\n<h3 class=\"wp-block-evidenzio-ev-title titolo_pb d-block h4 has-text-align-undefined mb-4 mb-md-0\">The Thirties and Forties<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6\"><\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__txt\">\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">In the wake of the 1929 crisis, the company suffered grave difficulties, but Osvaldo held on to control of the business despite the almost total absence of commercial transactions due to the ongoing effects of the First World War.<\/p>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">In the 1930s and \u201840s, trade in the city became increasingly specific, focusing on the pork sector, to the extent that it became known as the \u201cSan Daniele Market\u201d, and it was in this period that Osvaldo organised the processing of pork-related products, making particular use of thighs from the \u201cblack pigs\u201d from the nearby town of Fagagna.<\/p>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">Osvaldo and his wife, Anna Vidoni, had three children: two girls, Maria and Teresa, and a boy, Napoleone.<br>The two daughters married and left San Daniele, while Napoleone Alberti was called up to fight in the Second World War and was held prisoner for 7 long years.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__img\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"834\" height=\"814\" src=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-anni-30-40.png\" alt=\"\" class=\"wp-image-864\" srcset=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-anni-30-40.png 834w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-anni-30-40-600x586.png 600w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-anni-30-40-300x293.png 300w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-anni-30-40-768x750.png 768w\" sizes=\"auto, (max-width: 834px) 100vw, 834px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"406\" src=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-famiglia-2-2-1.png\" alt=\"\" class=\"wp-image-1073\" srcset=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-famiglia-2-2-1.png 240w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-famiglia-2-2-1-177x300.png 177w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/figure>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-publifarm-columns section__card alberti__storia d-none has-link-color wp-elements-9b424f7069fd053330466e3a98ee8a27\" id=\"famiglia-3\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__img\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"797\" src=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-casa-1024x797.png\" alt=\"\" class=\"wp-image-875\" srcset=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-casa-1024x797.png 1024w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-casa-600x467.png 600w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-casa-300x234.png 300w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-casa-768x598.png 768w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-casa.png 1410w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__txt\">\n<h3 class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">The birth of La Casa del Prosciutto<\/h3>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">On his release, Napoleone met his future wife, Caterina Castellani, who at the time worked both on the family farm in the nearby hamlet of Cimano and at the traditional Moretti Tavern in the centre of San Daniele. Caterina and Napoleone married in 1951. Recognising the commercial acumen and drive of his daughter-in-law Caterina, in 1954 Osvaldo decided to put his trust in her and hand over control of the company, also because in the meantime, his son Napoleone had decided to take up a different trade that, at the time, was \u201csafe\u201d; a duty collector.<\/p>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">Over the decades that followed, Caterina Castellani made considerable improvements to the family business, and also decided to purchase a number of properties to use in order to comply with the regulations that, in the meantime, were becoming increasingly stringent.<br>The cellars were expanded in the Sixties, providing increased ageing capacity.<\/p>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-publifarm-columns section__card alberti__storia d-none has-link-color wp-elements-0954e0c9374da7d4f3bcaa9c77ef2e76\" id=\"famiglia-4\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-12 col-md-8 col-lg-8 col__txt\">\n<h3 class=\"wp-block-evidenzio-ev-title titolo_pb d-block h4 has-text-align-undefined\">In 1963 the business was enhanced with the creation and the registering of the brand \u201cLa Casa del Prosciutto\u201d.\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">Napoleone Alberti played an important role as guarantor, and while continuing his work as a duty collector, he also managed to provide considerable practical and financial support to his wife Caterina.<\/p>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">The Seventies were a fateful period, with the earthquake unfortunately causing considerable damage to company property, to the extent that a number of sectors had to be demolished. Despite these considerable hardships, Caterina Castellani decided to carry out these operations immediately, in order to be able to open the shop, the tavern and the Prosciutto factory as soon as possible, and earning a Golden Medal from the Chamber of Commerce of Udine and Pordenone in 1979 for the exemplary initiative in rebuilding the company in the wake of the 1976 earthquake.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-4 col-lg-4 col__img\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"612\" src=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-marchio.png\" alt=\"\" class=\"wp-image-883\" srcset=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-marchio.png 708w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-marchio-600x519.png 600w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-marchio-300x259.png 300w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/figure>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-publifarm-columns section__box-sviluppo__txt has-colore-tema-6-color has-colore-tema-4-background-color has-text-color has-background has-link-color wp-elements-9c39775e5a71775d62dd6ca9feaed6b7\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-12 col-md-12 col-lg-3\">\n<h3 class=\"wp-block-evidenzio-ev-title titolo_pb d-block h4 has-text-align-undefined\">The development of the company<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg\">\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">In 1983, Carlo Alberti officially joined the ranks when he turned 18 and was registered in the family business.<br>In 1988 a new partnership, \u201cLa Casa del Prosciutto Snc\u201d, was established, with Caterina Castellani and Carlo Alberti as partners.\u00a0<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg\">\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">In the Nineties, in the wake of significant construction and technological modernisation works, La Casa del Prosciutto Snc was further optimised, bringing annual production to approximately 5,000 items.\u00a0<br>In 1997, Napoleone Alberti died due to serious illness.<\/p>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-publifarm-columns section__box-sviluppo__img has-colore-tema-6-color has-colore-tema-4-background-color has-text-color has-background has-link-color wp-elements-08f59b14dbd2d2827af9b1c09cc2bfe3\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-12 col-md-12 col-lg-12\">\n<figure class=\"wp-block-image size-full mx-auto\"><img loading=\"lazy\" decoding=\"async\" width=\"642\" height=\"506\" src=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-sviluppo-1.png\" alt=\"\" class=\"wp-image-899\" srcset=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-sviluppo-1.png 642w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-sviluppo-1-600x473.png 600w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-sviluppo-1-300x236.png 300w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><\/figure>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-publifarm-columns section__card has-link-color wp-elements-ac26bb21db544b5ea22dd2c0c5fd34b6\" id=\"nuovo__millennio\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-12 col-md-12 col-lg-12 col__title\">\n<h3 class=\"wp-block-evidenzio-ev-title titolo_pb d-block h4 has-text-align-undefined\">The new millennium<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__txt\">\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">After the turn of the new century, Caterina Castellani began to suffer a series of health complications that gradually saw her contribution to company strategy diminish.<br>In 2013 it was decided to stipulate a family agreement to allow Carlo Alberti to continue managing the company on his own and to buy out his sister Anna in order to avoid any future hereditary disputes.<br>On 3 June 2014, the decision was taken to transform the company from a partnership (snc) to a private limited company (S.r.l.), named Alberti S.r.l., with sole shareholder.<br>This period saw Carlo\u2019s wife, Moira, and their two children, Marco and Luca, join the company.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__txt\">\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">Marco, born in 1997, took a bachelor\u2019s degree course in Business and Intercultural Management at the University of Villach in Austria, to then return to Italy and continue his studies with an EMBA (Executive Master in Business Administration) at the University of Udine.<br>Luca, born in 1999, earned a degree in Sciences and Culture of Gastronomy and Food Services at the University of Padua. To further his knowledge of gastronomy related subjects, he then chose a Master in Culinary and Gastronomic Arts at the Accademia delle Professioni in Noventa Padovana.<\/p>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">Despite their studies, both continued to play an active and direct role in the company, sharing the duties of administration and sales management (Marco) and production and culinary management (Luca).<br>\u00a0<\/p>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-publifarm-columns section__box-generazione has-colore-tema-1-color has-colore-tema-5-background-color has-text-color has-background has-link-color wp-elements-b27021b45072389d440b20bbf042b06a\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-12 col-md-12 col-lg\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2025\/04\/img-nuovo-millennio-1-scaled.jpg\" alt=\"\" class=\"wp-image-6350\" srcset=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2025\/04\/img-nuovo-millennio-1-scaled.jpg 2560w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2025\/04\/img-nuovo-millennio-1-300x200.jpg 300w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2025\/04\/img-nuovo-millennio-1-1024x683.jpg 1024w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2025\/04\/img-nuovo-millennio-1-768x512.jpg 768w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2025\/04\/img-nuovo-millennio-1-1536x1024.jpg 1536w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2025\/04\/img-nuovo-millennio-1-2048x1365.jpg 2048w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2025\/04\/img-nuovo-millennio-1-600x400.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-12 col-lg is-vertically-aligned-center\">\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h1 has-text-align-undefined\">Now, Marco and Luca represent the fifth generation, and we cannot wait to see this journey continue, following the traditions and the secrets handed down from generation to generation.<br>Ours is much more than simply Prosciutto; it is a culinary work of art that encapsulates all our family\u2019s love for its own history.<\/p>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-publifarm-columns section__card has-background has-link-color wp-elements-62457c9a8e017fb683fbfa0e706b0b6e\" id=\"territorio\" style=\"background-color:#fff7b2\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__img\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"1024\" src=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-territorio-906x1024.png\" alt=\"\" class=\"wp-image-929\" srcset=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-territorio-906x1024.png 906w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-territorio-600x678.png 600w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-territorio-265x300.png 265w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-territorio-768x868.png 768w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-territorio-1359x1536.png 1359w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-territorio.png 1440w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__txt\">\n<h3 class=\"wp-block-evidenzio-ev-title titolo_pb d-block h4 has-text-align-undefined\">TERRITORY<\/h3>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h1 has-text-align-undefined\">We have remained true to our roots since 1906, keeping the location of our company in the heart of San Daniele del Friuli. We have resisted the temptation to move to the industrial area, and we are now the only producers to have remained right in the heart of the historical centre, where the history of Prosciutto began.<\/p>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">The decision to remain in this privileged position is by no means accidental, but rather a reflection of our intention to preserve the authentic and artisan flavour of our product.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary-button\" id=\"alberti__territori__open\"><a class=\"wp-block-button__link has-colore-tema-1-color has-text-color has-background has-link-color wp-element-button\" style=\"background-color:#ffffff00\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-publifarm-columns section__card alberti__territori d-none has-background has-link-color wp-elements-05bb80b9289b4edc8ce9b571e5ce575a\" id=\"territorio-1\" style=\"background-color:#fff7b2\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__txt\">\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">Situated at 250 metres above sea level, we enjoy a unique microclimate, one that is ideal for the natural ageing of our hams. Here, high up on the hill, there is a constant breeze created by the warm winds rising from the Adriatic sea meeting the cold winds blowing down from the Alps.\u00a0This microclimate is further enhanced by the right percentage of humidity in the air, which is generously provided by the Tagliamento river, which flows at the feet of the moraine hill of San Daniele. This balance of wind, temperature and humidity creates the perfect environment for natural ageing.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__txt\">\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">In this extraordinary setting, whenever possible, we leave the windows open to allow our hams to mature slowly, developing their unmistakable flavour day after day.<\/p>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">This is why Prosciutto Alberti is more than just a food product; it is a journey through our land, a celebration of the authentic flavours that can only be created here, in the heart of San Daniele del Friuli.<br>We are now proud to be able to offer a part of Friuli to the entire world.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary-button\" id=\"alberti__territori__close\"><a class=\"wp-block-button__link has-colore-tema-1-color has-text-color has-background has-link-color wp-element-button\" style=\"background-color:#ffffff00\">Read less<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-publifarm-columns section__card has-link-color wp-elements-3ea5d94b6112456c994423e12477f116\" id=\"qualita\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__txt\">\n<h3 class=\"wp-block-evidenzio-ev-title titolo_pb d-block h4 has-text-align-undefined\">For us, quality represents the perfect combination of tradition and innovation.\u00a0<br>\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h1 has-text-align-undefined\">In fact, although we use technology to assess the product during processing, we maintain our artisan roots by carrying out every stage of production by hand, just like we used to.\u00a0<br>We personally handle every stage of production.<\/p>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">Everything begins with the scrupulous selection of fresh thighs from local breeders with whom we have a long-term relationship.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary-button\"><a class=\"wp-block-button__link has-colore-tema-1-color has-text-color has-background has-link-color wp-element-button\" style=\"background-color:#ffffff00\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__img\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"1024\" src=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-qualita-906x1024.png\" alt=\"\" class=\"wp-image-940\" srcset=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-qualita-906x1024.png 906w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-qualita-600x678.png 600w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-qualita-265x300.png 265w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-qualita-768x868.png 768w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-qualita-1359x1536.png 1359w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-qualita.png 1440w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\" \/><\/figure>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-publifarm-columns section__card d-none has-link-color wp-elements-dad0dfa7c9e96ca971052e342ecf8da3\" id=\"qualita-1\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__img\"><\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__txt\">\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">The promotion of the local supply chain is extremely important for us, and in fact we select meat of the highest quality from local breeders that respect animal welfare.<br>From here, every stage of the process is carried out by hand, in accordance with ancient techniques handed down from generation to generation.<br>The result of this scrupulous process is a product of unmatched quality, characterised by an authentic flavour that only artisan methods can guarantee.<br>This family commitment to artisan processes is also reflected in distribution; the precious result of our efforts is not to be found in large-scale retail, but rather is sold directly to the customer from the San Daniele sales outlet or home delivered.<br>The decision to maintain direct contact with our customers is an expression of our desire to offer a unique experience reserved exclusively for those who appreciate the value of a product that is an expression of the history and the passion of our family.<\/p>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-publifarm-columns section__card has-colore-tema-5-background-color has-background has-link-color wp-elements-93ee142757233729435d298048364dd6\" id=\"tradizione\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__img\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"1024\" src=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-tradizione-906x1024.png\" alt=\"\" class=\"wp-image-948\" srcset=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-tradizione-906x1024.png 906w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-tradizione-600x678.png 600w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-tradizione-265x300.png 265w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-tradizione-768x868.png 768w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-tradizione-1359x1536.png 1359w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/img-alberti-tradizione.png 1440w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__txt\">\n<h3 class=\"wp-block-evidenzio-ev-title titolo_pb d-block h4 has-text-align-undefined\">Respect for tradition has always been a cornerstone of every business decision.<\/h3>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h1 has-text-align-undefined\">We have grown up enveloped by the fragrances of Prosciutto-making, in direct contact with the value of the sacrifices made by those who came before us.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">Ever since we were little, we were taught that, for the Alberti family, Prosciutto is not just food; it is an art handed down from generation to generation with passion and devotion. For us, respect for tradition is more than a value, it is a way of life.\u00a0<br>It is the common thread that binds our past to our present, guaranteeing the quality and the authenticity of our produce.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary-button\"><a class=\"wp-block-button__link has-colore-tema-1-color has-text-color has-background has-link-color wp-element-button\" style=\"background-color:#ffffff00\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-publifarm-columns section__card d-none has-colore-tema-5-background-color has-background has-link-color wp-elements-4f2bb64db66586906db14b9cc4d0255a\" id=\"tradizione-1\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__txt\">\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">Every slice of Prosciutto that leaves our hands is a celebration of our history and our commitment to preserving the traditions that have made us who we are.<br>Tradition is the common thread that binds our past to our present, guaranteeing the quality and the authenticity of our produce. The Alberti family has a long business history that started in the beginning of the 1700s, and since 1906, when the company moved to San Daniele, respect for tradition is a vital value that has always guided every single business decision.<br>We continue to carry out every stage of production by hand, as we always have, with the result that Prosciutto Alberti is not just food; it is an art handed down from generation to generation with passion and devotion.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__img\"><\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-publifarm-columns section__card has-colore-tema-6-color has-colore-tema-3-background-color has-text-color has-background has-link-color wp-elements-52d84393e84b3ec7ea3937a8eac6d408\" id=\"premi-e-riconoscimenti\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-12 col-md-12 col-lg-12 col__title\">\n<h3 class=\"wp-block-evidenzio-ev-title titolo_pb d-block h4 has-text-align-undefined\">AWARDS AND RECOGNITION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__txt\">\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h1 has-text-align-undefined\">Over the years, our efforts have been rewarded with a number of extremely significant awards that make us truly proud of our past, while at the same time encouraging us to look to the future with a growing sense of responsibility to carry forward our values.<\/p>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">In 1979 Caterina was awarded a Gold Medal by the Chamber of Commerce of Udine and Pordenone for the exemplary initiative taken in rebuilding the company following the earthquake of 1976.<\/p>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">On 21 December 2021, Alberti S.r.l. received approval from the Food and Farming Cluster FVG for the issuing of the \u201cIO SONO FVG\u201d brand.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-12 col-md-6 col-lg-6 col__txt\">\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">On 18 February 2022 the Ministry for Economic Development included the Alberti family\u2019s La Casa del Prosciutto in the Register of Historical Brands of National Interest, a prestigious form of recognition that bears witness to how the company has managed and will undoubtedly continue to manage to promote the culture of excellence, sustainability and the \u201chistory\u201d of enterprise in Friuli and Made-in-Italy quality.<\/p>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">On 10 October 2022 the President of the Chamber of Commerce of Udine and Pordenone granted the diploma of merit with a gold medal to Alberti S.r.l. \u201cLa Casa del Prosciutto\u201d for its special financial performance and its development, which was collected by Carlo Alberti.<\/p>\n\n\n\n<p class=\"wp-block-evidenzio-ev-title titolo_pb d-block h2 has-text-align-undefined\">On 15 December 2023, Alberti S.r.l. with sole shareholder was enrolled by the national organisation Unioncamere in the Register of Historical Italian Companies (RIS), a form of recognition reserved for businesses that have seen uninterrupted activity in the same commercial sector for a period of at least 100 years, and that have managed to hand down to successive generations their priceless heritage of skill and knowledge.<\/p>\n\n\n\n<section class=\"wp-block-publifarm-columns logo__list\"><div class=\"container\"><div class=\"row\">\n<div class=\"wp-block-publifarm-column col-3 col-md-3 col-lg\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"123\" height=\"150\" src=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/logo-award-locale-storico-w.png\" alt=\"\" class=\"wp-image-968\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-3 col-md-3 col-lg\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"146\" height=\"146\" src=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/logo-award-friuli-w.png\" alt=\"\" class=\"wp-image-976\" srcset=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/logo-award-friuli-w.png 146w, https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/logo-award-friuli-w-100x100.png 100w\" sizes=\"auto, (max-width: 146px) 100vw, 146px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-3 col-md-3 col-lg\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"152\" src=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/logo-award-marchio-storico-w.png\" alt=\"\" class=\"wp-image-964\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-publifarm-column col-3 col-md-3 col-lg\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"211\" height=\"148\" src=\"https:\/\/security-prosciutto.publifarm.com\/wp-content\/uploads\/2024\/06\/logo-award-impresa-storica-white-1.png\" alt=\"\" class=\"wp-image-1395\"\/><\/figure>\n<\/div>\n<\/div><\/div><\/section>\n<\/div>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1295","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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